MS Rosie, the Small Business Hiring Desk

Not a spreadsheet with a user interface slapped on top.

This is a Hiring Desk built for small business. It holds the whole hire, and it opens every morning with the two or three things you have to do today, in order, each one on a card with the button already on it.

$99 a month. Up to five seats. Unlimited roles. Careers page included.

A spreadsheet with a user interface

Sorts people into columns. Waits for you to open it. Tells you how many applicants you have, which you already knew.

A hiring desk

Opens with three things to do. The candidate, the reason, and the button. You clear them and hiring moved forward that day.

Five reasons people quit the last one

These are the complaints in the public reviews of every small business hiring tool. Here is what this one does about each.

Per-seat pricing built for a recruiting department

You have 30 people and no recruiter, and the bill grows every time someone else needs to look at a resume.

  • $99 a month, flat. Up to five seats included, so the owner, the office manager and the hiring manager all get in.
  • Unlimited roles. No job slots to buy back when you open a fourth opening in March.
  • No add-ons. Everything in the system is on the one price, and the careers page is part of it.

Setup that takes weeks before it does anything

Implementation calls, a template you cannot change, and a careers page you have to ask your web person to build.

  • Your careers page is hosted by us at apply.ms and your company name, so nothing has to happen on your own website.
  • Google for Jobs markup is written for you. Every role carries the structured data Google reads, kept current when the role changes.
  • Signing in is your email address and a one-time code. No password for anyone to lose, and no seat setup call.

Nobody ever looks at it

Two weeks in, everyone is back in email, because the tool never asked anything of anybody.

  • Your day. A daily brief with three asks on it, oldest first, so hiring is one screen and not a habit you have to keep.
  • The Focus deck. The work as cards, each one a candidate and a decision, with the action on the card: advance, reject, prep the interview, send the offer.
  • One tap does it. The card carries what you need to decide, so nobody has to go and open four other screens first.

Applicants vanish

The good ones apply, land in a shared inbox behind a purchase order and a spam message, and are gone by the time anyone answers.

  • Applications land in the system. Someone applies on your careers page and the application arrives in Rosie, and an email lands with you the same moment.
  • They stay findable. Every applicant becomes a record with notes, so the person you passed on in March is still there in September.
  • Talent search across your own people. Ask a plain question, like who could run a saw, and get a few names out of your own notes and resumes rather than a list of everyone.

No help deciding

The reporting is the top complaint on every one of these products, and what people are really saying is that it never tells them who to hire.

  • Interview prep, drafted. Ask for it and you get the write-up, the invite and the confirmation ready to review before you send them.
  • Offer letters. Generated from what the job already knows, and signed back on the page.
  • Bring your own Claude. Connect your Claude account to your own room and ask it to read overnight applications and draft the replies.
  • It drafts, you send. Nothing goes to a candidate until a person reads it and presses send. That is a rule in the system, not a setting.

Rosie next to Recruiterflow, Zoho Recruit and Bullhorn

Two of those three are built to run a staffing agency. The third is a suite you configure. If you are a business that hires a few people a year, none of that is you.

What matters Rosie Recruiterflow Zoho Recruit Bullhorn
Who it is built for A small business with no recruiter that hires a few people a year. Search firms. Their pricing page says more than 1,700 agencies use it. Recruiting teams, in three editions, from a free one job edition up to enterprise. Staffing agencies. Their pricing page says more than 4,500 small ones run on it.
What it costs $99 a month for the whole thing. One plan. No add-ons. $149 per user per month on the Platform plan. The plan above it is custom pricing. Per recruiter license, by edition, quoted by a calculator on the page. Add-ons are priced on top. $99 per user per month on Starter, $165 on Core. The two plans above those are quoted.
The second and third person who needs in Included. Up to five seats on the same $99, so the owner, the office manager and the hiring manager all get in. Another $149 a month, each. Another license each. Employee licenses are sold in packs of ten, billed annually. Another $99 a month each on Starter. Five people is five times the price.
How you start Sign up today. Checkout takes about two minutes, then your email address and a one-time code. Book a demo. Every button on the pricing page asks for one. Sign up online. A 15 day trial, then the free edition. Ask for a price quote. Their page says pricing is custom to your firm's needs.
What you are handed A desk that tells you what to do next. Your day opens with three asks on it, oldest first, and each Focus card carries the candidate, the reason and the button. Applicant tracking, a contact database and recruiting agents. Their words. Candidate management, email management and interview scheduling. Their words. Applicant tracking, resume parsing and client management on Starter. Their words.
Careers page and open roles Your careers page is in the price, hosted by us, with the Google for Jobs markup written for you. Roles are unlimited. A careers page is not listed on the pricing page. Active jobs are capped per license: one on the free edition, ten on Standard, twenty on Enterprise. A careers page is not listed on the pricing page.
Contract Month to month. Cancel anytime, and your candidate records stay yours to export. No contract terms are published on the pricing page. No forced contracts, in their words, and a 45 day money back guarantee. No contract terms are published on the pricing page.

We read those pricing pages on 3 September 2026 and wrote down what they say. Prices move, so check theirs before you decide, and tell us if a line here has gone stale. Recruiterflow, Zoho Recruit and Bullhorn are the product names of their owners, named here only so you can tell the four apart.

One plan

Self-serve checkout. Your login comes with the welcome email.

MS Rosie, the Small Business Hiring Desk

$99 a month
  • Up to five seats, no per-seat fees
  • Unlimited roles
  • Your careers page, hosted, with Google for Jobs markup
  • Applications land in Rosie and email you
  • Your day, the Focus deck, notes and talent search
  • Interview prep drafts and offer letters
  • Connect your own Claude account
  • No add-ons. Cancel anytime.
Start now

Checkout takes about two minutes. Tell us your company name and you are in the system before the receipt lands.

Questions before you start, or after? Email rosie@apply.ms.

For companies that want a recruiter, not just the desk: Metcalf Search does fractional recruiting, an embedded recruiter for a flat monthly fee. That lives at metcalfsearch.com.

Plain answers

How do I sign in?

You enter your email address and we send you a one-time code. There is no password, for you or for the four teammates you can add.

Where do applications go?

Into Rosie, on the candidate's own record, and an email goes to your primary contact at the same time. You can change that address in settings.

What happens if I cancel?

Month to month, no contract. Billing stops at the end of the month you cancel, your careers page comes down, and your candidate records stay yours to export.

Do you post my jobs to Indeed or LinkedIn?

No. We host the careers page and write the Google for Jobs markup for it. Posting on a job board is still something you do in your own account, and you point it at your page.

Who is Metcalf Search?

A recruiting firm in Columbus, Ohio that built this desk to run its own hiring, then opened it up. More at metcalfsearch.com.